🔥
CAMPSITE 360
Free Tool
Campground & RV Park Revenue Tool

How Much Revenue Are
You Leaving on the Table?

See exactly what a 1% improvement in your online booking conversion rate is worth — calculated directly from your total property revenue.

📊 Benchmarks from RoverPass 2025 Annual Report · Sage Outdoor Advisory 2024 · KOA Camping Report 2024
⚙️
Your Property Numbers
sites
$
💡 The 2024 industry average was $77.70/night (RoverPass Annual Report).
days
Short (3 mo) Avg (5–6 mo) Long (7 mo) Year-Round
💡 US average is 150–180 days. Southern & coastal parks: 240–365 days. Northern & mountain parks: 90–120 days.
%
💡 National average is 60–70% during the operating season (Sage Outdoor Advisory 2024).
%
💡 This is the share of your total reservations that come in via your website, OTAs, or any online channel. Most parks today are 50–80%.
%
💡 Most campground websites convert below 1%. Don't track this? Use 0.8% as a realistic starting point.
%
💡 Adjust to match what you're seeing in the market. Default is 1.5%.
%
💡 Top performing campground websites. Default is 2.5%.
📊
Your Revenue Snapshot
Where You Stand — Conversion Benchmarks
Your Rate
0.8%
Industry Avg
1.5%
Top 20%
2.0%
Best-in-Class
2.5%
Total Estimated Annual Property Revenue
$591,413
75 sites × 165 days × 65% occ × $78/night
Current Online Booking Revenue
65% online
$384,418
estimated annual revenue from online bookings
Online bookings 65% of total revenue
🔥 What Even a Small Conversion Improvement Is Worth
+0.5%
Improve to 1.3% conversion
achievable with basic website & content improvements
+$240,000
additional / year
+1%
Improve to 1.8% conversion
realistic with immersive content & strong CTA
+$480,000
additional / year
📈
Gap to Best-in-Class Online Revenue
$X
the additional online revenue top performers earn from the same traffic
What Actually Moves the Needle on Conversion
Immersive Property Preview
High
Above-Fold Booking CTA
High
Social Proof Near CTA
Med
Mobile Optimization
Med
Page Load Speed
Low
A 0.5% improvement could add significant revenue this season.

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Data sources & methodology: Average nightly rate of $77.70 from RoverPass 2025 Annual Outdoor Hospitality Report. Average occupancy of 60–70% from Sage Outdoor Advisory RV Resort Industry Overview 2024. US average camping season of 150–180 days from KOA North American Camping & Outdoor Hospitality Report 2024 and ARVC industry data. Conversion rate benchmarks based on operator interviews and corroborated by Promodo Travel Industry Benchmarks 2026. Total annual property revenue = sites × season days × occupancy × nightly rate. Online booking revenue = total revenue × online booking %. Conversion improvement gain = online booking revenue × (improvement % ÷ current conversion rate). Results are estimates for benchmarking purposes only; actual results will vary by market, season, and property.